L’Art Magazine

Passion Tree Minis, the delightful new addition to the beverage scene, brought its tantalizing flavors to Target stores across California, Texas, Florida, Illinois, and New York on October 16th. To celebrate this momentous occasion, an exclusive event was held in the glamorous Hollywood Hills, setting the stage for an unforgettable experience.

The evening at Passion Tree Minis’ official rollout was a feast for the senses. The infectious tropical house beats of DJs Anton Khabbaz and Ryan resonated throughout the venue, creating an atmosphere that was both energetic and inviting. Against the backdrop of the breathtaking Los Angeles skyline, guests had the opportunity to indulge in a variety of engaging activities.

Among the many exciting features of the event, the “ring me” grass wall stole the show. An intriguing bell and a sign beckoned guests to ring it, unveiling a hand that offered a mini Passion Tree hard seltzer. This playful surprise became an instant hit, injecting a dose of fun and excitement into the celebration. Another highlight was the friendship-making station, where attendees could forge new connections while enjoying classic lawn games such as mini golf and cornhole.

To complement the lively ambiance, a tantalizing taco truck awaited guests, serving up mouthwatering delights. Specialty cocktails, curated with Passion Tree Minis’ delectable flavors, added an extra touch of excitement to the evening. The Dragon Pink Paloma, created with the Dragon Fruit mini, and the Guava East Side, crafted with the Guava mini, were just two of the innovative concoctions that tantalized the taste buds.

The passion-driven spirit of the event continued with a variety of entertaining activities. A “What’s your Passion?” wall invited guests to share their one-word answers using colorful chalk, sparking conversations and connections. Additionally, the “take a chance” wall bulged with vibrant envelopes, each containing a daring challenge to break the ice and encourage interaction.

The official rollout of Passion Tree Minis at Target stores across these five vibrant states marks an exciting milestone for the brand. By capturing the essence of passion and infusing it into every can, Passion Tree Minis promises a refreshingly delightful experience to all who seek it. The Hollywood Hills event showcased the brand’s commitment to creating unforgettable moments, leaving attendees eager to embark on their own passion-fueled journeys with these irresistible mini seltzers.

Passion Tree Minis’ celebration of their LA launch in the Hollywood Hills was a night filled with excitement, delicious beverages, engaging activities, and lasting memories. As they continue to expand their reach across the United States, Passion Tree Minis is poised to become the go-to choice for those craving a burst of passion in every sip.

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